Resources and contacts for specific strategic approaches.

• Community-based Social Marketing.  This is the site for Fostering Sustainable Behavior by Doug McKenzie-Mohr Associates in New Brunswick, Canada.  It includes a wealth of research, applications, case studies, and more on social marketing.
• Tools of Change.  This is the social marketing “how to” site of Cullbridge Marketing and Communications in Ontario.
• Vanguard Communications.  This is one the best firms in the U.S. for social marketing applications related to environmental issues.

• The Frameworks Institute.  This is a good source for theory, applications, case studies, and scholarship on framing.  Great resources for nonprofits can be downloaded for free.  We highly recommend The Frameworks Toolkit ( 182 KB pdf), especially the check list on pages 33 and 34.
• Cultural Logic.  This firm uses cultural frames and cognition to shape strategies for social change.  The site includes information on current and recent research and projects.
• Rockridge Institute. This is George Lakoff's consulting firm.  The site includes articles by Lakoff, downloadable resources, and current information on frames in our culture.

• Biodiversity Project.  Biodiversity Project has a number of publications, message kits, and power point presentations that cover values-based communications.  Message kits on community biodiversity, sprawl, and eastern forests can be found in the Publications section. Power points can be requested from current staff.
• The Jossey-Bass Guide to Strategic Communications for Nonprofits, by Kathy Bonk, Henry Griggs, Emily Tynes covers values-based communications.
• Belden Russonello & Stewart.  Belden Russonello & Stewart is a leading public opinion research and communications firm that specializes in values-based communications.

• Human Ecology Review Special Issue: Conservation Psychology, edited by Carol D. Saunders and Olin Eugene Myers, Jr.
• Gene Myer's Conservation Psychology Web site.
• Conservation Psychology Web site. This Web site serves the Conservation Psychology network and provides background and resources.

• smartMeme.  This creative team of activists and strategists uses values-based communications and a unique story telling or narrative approach for communications campaigns.