Evaluation strategies and approaches.

• Measuring Results from the CoEvolution Institute.  This handbook provides helpful models that "de-construct" theory and applications and offers practical guidance for evaluation strategies.  Order via info@coevolution.org.
• Environmental Literacy in America ( 2.9 MB pdf) by Kevin J. Coyle, former director of the National Environmental Education Foundation.  This paper provides a thoughtful overview of what has (and hasn't) worked in environmental education and recommends effective approaches for future work.
• MediaEvaluationProject.Org.  This is the evaluation project Web site of the CCMC.  If you are serious about evaluation for communications, read Guidelines for Evaluating Non-Profit Communications Efforts ( 114 KB pdf).  Handy downloadable resources include Julia Coffman's communications audit ( 140 KB pdf) — a great tool for assessing where an organization is (or isn't) on communications, and, if your group does polling, check out John Russonello's paper, Using Survey Research to Evaluate Communications Campaigns ( 66 KB pdf).
• Logic Models are being used by more nonprofits, and more funders are asking for them in evaluations.  One of the best resources on the subject is available through the Kellogg Foundation ( pdf).  An example of a logic model used by Biodiversity Project is in their evaluation of the Great Lakes Forever campaign ( 8.44 MB pdf).  Examples of how the logic model was used in the pilot campaign are discussed in Chapter 3 (Evaluation Strategy) on pages 46-56 and also in Appendix A (pages 107- 119) of the report.